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Hello! We are WKND WYFR, a contemporary accessories brand offering high quality and timeless ready-to-wear bags, clutches, sunglasses and more. Made for women, by women - each of our products is a one-of-a-kind. 

Helen Martinez

WKND WYFR is the creation of Helen Martinez, a self-described jack of all trades and fashion lover. She is a graduate of FSU Law School but always had a love for design. After years of working as a lawyer and circling the world of design, she started WKND WYFR during a trip abroad where she developed relationships with custom fabric manufacturers. The first bag was designed by Helen and hand-crafted at a small, sustainably-run, family-owned manufacturer that creates each bag on a handloom. 
WKND WYFR is, first and foremost, a brand about quality and unique design. A combination of tough and feminine, like the women who carry our bags, we envision a world of fabulous bags at a price point everyone can afford, yet chic enough to take anywhere. The first spark of WKND WYFR began abroad, during a trip for a friend's wedding. A lifelong passion for print & design led Helen to spend an afternoon visiting manufacturers and touring fabric factories, learning how to create and block print. Helen took the prints, designs, and techniques to heart, and using the connections she made, was able to create the first prints and bags of WKND WYFR. Based in the states, Helen designs every WKND WYFR product, including the wildly popular WKND WYFR bags, to reflect her love of vibrant design and versatile products that can move effortlessly from day to night. 
Based upon the concept of timeless style and the perfect balance between design, quality, and versatility, WKND WYFR offers everyday elegance without ever compromising on artisanal quality. We strive to create the perfect accessories for every woman, marrying femininity with a desire for playfulness, refinement with versatility, and the finest quality with the spirit of glamorous utility. Each bag is one-of-a-kind in that each knot, print, and stitch is hand-crafted. Our products are as unique as our shoppers -- independent, dynamic, and authors of their own style. 
We like to think that the WKND WYFR brand attracts a pool of traveled, chic, and fearless women. Know that you're in fabulous company when you shop with us, and we can't wait for you to join. Be prepared for questions about your new WKND WYFR product! 
We love hearing from you. Please email us at with any questions! 
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